It has been said that marketing is based on empathy you have for audience that you are trying to attract. In order to have that empathy, you need to have some familiarity with your prospective customers. Digital content marketing is similar to this, but empathy is primarily driven by data. With … [Read more...]

As more and more people spend an increasing amount of time on the internet the power of traditional marketing as faded into the background and has been replaced by content marketing. Content marketing is sleeker, more agile, and more personable and it is designed to build a strong relationship … [Read more...]

One great way to look at content marketing is through the attention economy. Marketers are vying to gain, and hold your attention for as long as possible so that it is more likely that you will buy their advertised products. As a content marketer, there are several ways to better grasp the … [Read more...]

There are two types of content strategies: publications and libraries. Publications focus on consistently and frequently providing content about broad subjects to a particular industry. Libraries focus on providing content on a narrow, deeply focused subject. Publications discuss more about news and … [Read more...]

There are many different steps that you are going to have to take in order to come up with a winning social media marketing strategy. The first thing you should be doing is auditing your current strategy so that you can figure out what is working and what is failing with regards to your marketing … [Read more...]

There are quite a few things that you can do with regards to image SEO in order to make your content more discoverable. First, make sure that you are using relevant and accurate alt text to improve your user accessibility and SEO in general. Next, use captions to describe an image as this will help … [Read more...]

Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. All brands likely want a captivated and devout social media following. Why wouldn’t … [Read more...]

For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business.Content consistency establishes your credibility, builds trust, and … [Read more...]

As a business owner or a marketer, we are all trying to sell something - be it a product or a service. What this means is that there are millions and millions of products or services being promoted online. Personas are a well-established marketing technique to help produce more customer-focused … [Read more...]

Having a public relationship agency, I am not too surprise by the amount of backlinking requests. In fact, the requests are bold and blatant, and sometimes creative. What is surprising is that how many of these requests are made without any intention of relationship building between the sender and … [Read more...]