I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two largest sellers other than Michael. Strangely, Planet Ocean News, my 2nd largest affiliate, started … [Read More...]
Prior Features
The Launch – and Repercussions – of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read More...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read More...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read More...]
Summaries
Content Marketing Niches: Finding Your Target Audience (and Your Voice) in Boring Industries | Brafton
There are a few different ways that you can find your target audience no matter what industry you are in. Some issues that come from working within a niche industry include … [Read More...]
Creating a Stellar Internal Communications Channel Strategy | Brafton
There are a few different things that you can do in order to create a great communications channel strategy. Communication is one of the most important aspects of any business … [Read More...]
Do Minimalist Website Designs Help or Hurt Your SEO?
For website owners, there is a balancing act between optimizing SEO, and providing a good user experience. In terms of user experience, a more minimalist website can be … [Read More...]
What is brand building strategy: do’s and don’ts of brand building
The brand is the core of who a business is. Branding is important because it is how consumers see a company. When a person is bragging about a product they bought, that … [Read More...]