At the beginning of this year, it seemed that automation, competitive analyses and marketing events will be trending. Then the pandemic struck and business world, just like our lives in general, fundamentally changed overnight. It seemed that everything shut down expect for e-commerce. Online … [Read more...]

An annual website content audit is very time-consuming and very boring. It is also very important and necessary to do. There are some questions that you can ask yourselves when doing your audit. They include asking if the content is still relevant and how is the traffic versus last year's traffic. … [Read more...]

More and more customers are using social media to influence where they spend their money. As time goes on, social media will be even more important. Businesses will need to use other methods to gain new customers. Influencers can give businesses more attention and add new customers. People are … [Read more...]

Some search engine optimization (SEO) myths that can affect your google ranking includes thinking that only good content will get you a high ranking. Actually using keywords in your content will boost your ranking. Google doesn't penalize your site just because it is keyword stuffing if your provide … [Read more...]

There are some great ways to interact with your audience and influence them to use your products or services. By utilizing stories, audiences can be driven to make certain decisions that they think come from their own ideas. Metaphors and emotional appeals can also help to guide your audience … [Read more...]

It may very well be time to update the profile bios of your business or company, and it is certainly worth a check. Since profile bios can be a significant factor that influences perception and resulting actions, checking your profile bios in detail can pay off. Some ways to do this are to be … [Read more...]

You want to make sure your technology is ready to go and you have plans set for creating the content in full. You can use services like Zoom to create video content which also allows you to download audio snippets for podcasts. You can then transcribe the audio for blog posts as an additional form … [Read more...]

We know a lot about how biases can effect the way our customers see our marketing. What we aren't aware of is how our own biases affect the way we put out content. The big biases that affect our brain is having too much information, not being sure what to remember, needing to act fast, and not … [Read more...]

Businesses that are using social media marketing are getting far more sales than their competitors. The science backs this up and it is becoming increasingly even more relevant to stay on the cutting edge. You can use CoSchedule tool as a way to plan all your posts so they all go up at the right … [Read more...]

Social media is a broad, relatively uncensored digital tool allowing users to quickly create and share content. It encompasses a wide range of websites and apps, with each platform specializing in different forms of content. Social Networks specialize in the exchange of ideas. Media Networks … [Read more...]