Traffic has always been important for getting sales online. Over the years people have become suspicious of junk traffic that shows up in the statistics but not in actual conversions. We want to make sure that the traffic we get to our site comes from actual customers who will be engaging with the … [Read more...]

Social media has transformed the world of advertising. The internet has brought people together and allows for information to be exchanged fluidly. Traditional marketing has had trouble this past year in combination with brick and mortar stores. Social media offers a guiding light for those looking … [Read more...]

Providing the content is no longer sufficient for the success of your digital marketing strategy. Content you publish needs to be informative and engaging in order for your business to fully utilize the potential it presents. The old saying that you should show and not just tell still holds true. … [Read more...]

Efficient procurement team usually works seamlessly around the clock, rarely requiring input change or maintenance. Because of this automatism, it is often forgotten that procurement presents the heart of your company. This part of your business deserves the credit and content may be the convenient … [Read more...]

Content is a good thing to focus on, but what you really need is a strategy, something to focus on. You will want every piece of content that you create to be a piece of the puzzle that will come together as a whole with your content strategy. You will have time to write all the content yourself if … [Read more...]

If you want to optimize your searches, be aware of what is done on Google. This changes all of the time and it can be difficult to keep track of and manage, but there are some things you can monitor to ensure that you remain relevant on Google search engines. If you use any of these things that … [Read more...]

If you are using social media to promote your brand, you won't be just another face in the crowd if you are focusing on standing out among others. There are a lot of people on social media, you can gain a following and make your business more well known by others. If you are on social media, your … [Read more...]

Over 3.5 billion people in the world are using some form of social media and are active users on a daily basis. This means, if you are in business or looking tor boost your specific brand, engaging through different social media platforms may be your key to success. By figuring out which type of … [Read more...]

Few people would argue that 2020 was a unique and disruptive year which put many professionals out of comfort zone in their work. If we all agreed that 2019 was full of changes happening quickly, then 2020 blew everything out of the water. While the content marketers had a primary goal of creating … [Read more...]

An audience is broken down into three different groups, the first is people who take the time to read content, the second is, the people that will not only read but with share the content, and the third is, the people who will actually follow your advice. It is important to know your audience, and … [Read more...]