Optimizing your website’s search engine was simplistically defined in the past by the quantity of keywords across the content found on your page. With advance of analytics and better understanding of optimization potential, this definition is no longer sufficient to fully explain the role of SEO. … [Read more...]

Recent data shows that over two-thirds of online interactions are initiated through search and more than half of all web traffic is generated by online searches. However, less than 1% of those who conduct searches click on a webpage that is shown on a page other than top page in Google. This … [Read more...]

Few would argue today that strong presence in digital world is fundamental to success in any business. Among other key performance indicators, this often means that high ranking through SEO needs to be achieved. The challenge here is in the fact that optimization needs to be implemented across … [Read more...]

Content marketing is one of the most widely used strategies among businesses, but content doesn't guarantee that you are going to be successful, there is such a thing as bad content. Bad content is defined by any content that is only self serving instead of being a service to others. With too much … [Read more...]

The Q3 2018 Small Business Index infographic reveals that there is a lot of optimism on the part of small business owners, but it also shows that barely half of them intend to increase their business's online presence. In fact, it's always preferable to have more methods of communicating with … [Read more...]

There are many different ways that you can repurpose your content in order to grow your customer base. One of the simplest ways that you can do this is to go back to your old blog posts and update them with new information or even turn them into a podcast. You also can implement infographics in … [Read more...]

The software company Terminus has come up with a new twist on B2B event marketing called Break Sh!t. In a three hour session, 10 marketing leaders share their ideas and the audience votes on their favorite. A $10,000 prize is then donated to a charity of the winner's choice. What Terminus is trying … [Read more...]

There are a bunch of rules that come with content marketing but at the end of the day, you can break them without feeling bad. You don't have to send out a monthly newsletter as you can instead just send out one subject emails that will be easier and quicker for your consumers to read. You also … [Read more...]

If you are running a small business, you need to implement content marketing in order to stay ahead of the game. Content marketing allows you to improve your brand awareness as the more content that you publish, the more opportunities you give your brand to reach more people. Content marketing also … [Read more...]

New customer service trends seem to emerge every day, so keeping up can feel like quite the challenge. Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your … [Read more...]