There are quite a few trends that we are seeing with search engine optimization that small businesses need to adapt in order to gain more organic traffic. First, reduce your focus on keywords and search rankings and instead look at behavior data of your users instead. You also need to increase the … [Read more...]

Search engine optimization can be a bit intimidating for small businesses, especially those just starting their online presence and website building. This is unfortunate because it really does not have to be like that. In its essence, search engine optimization makes your website more attractive and … [Read more...]

There are many different questions that you need to ask yourself in order to improve the content marketing aspect of your business. First, when you are conducting an audit make sure that you have problems that you're looking to address. If you know what you're looking for ahead of time, an audit … [Read more...]

Last year was marked by the pandemic and the effects of it are long lasting. It changed the way we work and it propelled digital marketing to the forefront of any marketing strategy. This is the year when increasing presence of your business in digital world is a must. There are many ways you can … [Read more...]

To adapt during the pandemic means looking at your goals in a fresh light. You want to look at your mission and how you can adapt your strategy to the new way of doing things. You want to focus on people who are loyal customers. If making content for them gets more profits then you want to focus … [Read more...]

Automation can be of great help to entrepreneurs in a way that will increase the efficiency and output. In order to effectively utilize these benefits, it is necessary to understand all the strengths and some pitfalls of automation. When used incorrectly, the effect of automation can be exactly the … [Read more...]

There are many great types of social media content that you can create to keep your audience engaged. Written posts, articles and blogs are the most commonly used ones because they can help demonstrate your knowledge and expertise, but there is a great amount of competition in this type. Images are … [Read more...]

Social media was created and the world changed in every way. Being able to communicate anytime to anyone, anywhere in the world has proven to be utterly intoxicating for billions of people, besides proving to be a positive boon for business. After all no one needs to get the word out beyond their … [Read more...]

In 1953 Harvard professor Neil Bordon wrote to the American Marketing Association using the term "Marketing Mix" to describe how a company designs a marketing plan to be implemented. The company has to come up with a product and attach a rough estimate for it's price. They have to figure out how to … [Read more...]

Small businesses can effectively promote themselves online by following a specific plan in social media marketing. First, they should start by just selecting a few accounts that they know they can manage well; it's better to manage a few things well than to have many poorly-kept accounts. Next, use … [Read more...]