Branded content as a paid promotion is good because it can grab a consumer's attention without looking to promotional. Branded content is the idea that an advertiser is producing content. But it differs from other types of marketing, such as influencer marketing and sponsored social media posts. … [Read more...]

Mental selling is the ability to get inside someone's head in order to motivated them to buy your product. And persuasive language is the key to mental selling. This leads to what is known as neuro copywriting. Neuro copywriting is creating words that become that persuasive language. One technique … [Read more...]

When automated chat agents first came about, they were often just chat windows that popped up with some basic predetermined responses. But this has now grown into more conversational automation. One advantage of automated chatbots is time. Moving a potential customer through the process quickly is … [Read more...]

Even though dealing with digital marketing and websites has been around for quite some time, businesses still struggle with creating the right website. This is partially because digital marketing changes rapidly - SEO priorities change, and designs go from being new to irrelevant. Businesses … [Read more...]

Some marketing trends tend to come and go, while others have the ability to stand the test of time. And when a marketing trend does stand the test of time, it's important for big companies to join in with those trends. One of those trends is influencer marketing. Influencer marketing became popular … [Read more...]

While ecommerce and digital marketing is thriving, businesses are struggling to find ways to stand out. And it's even harder now that Apple users can opt out of targeted tracking. As a result, businesses are resorting to more broad targeting, which is where they hope the advertising stands on its … [Read more...]

SEO is very important when it comes to online marketing. This is because it is a key factor in the ranking of websites on places like Google. SEO also works well in tandem with other techniques, like content marketing, and advertising campaigns. Since consumers consider search engines to be more … [Read more...]

Digital marketing can really help small businesses move to another level. One way to do this is to hire freelancers. Another way is to hire an agency. Some companies may prefer to build an in-house marketing team. The risk there, is that you could take a lot of time to build and train a team, that … [Read more...]

There are several practices that can help you optimize blog content. One is to take the time to understand your audience. This includes knowing their demographic profile, when they are online, and what other sites they visit. To keep your audience returning, write often. Use humor in your content, … [Read more...]

Blogging is an important part of a marketing campaign. They are good for general visibility, but they are also good for influencing potential customers. But there are several tips to make blogging work for a business. The first is to look beyond keywords. The blog needs to have value beyond just … [Read more...]