There are several ways you can create effective top of the funnel content for your potential customers. The purpose of top of the funnel content is to inform, as opposed to selling something. Therefore, the primary goal is lead generation. One way to create informative content is with a blog that is centered around keywords that are relevant to your potential customers. It is very important to proofread before publishing your blog. This blog will create your image, so you don’t want it to have mistakes.
- The purpose of top of the funnel content isn’t to sell anything to anyone, but just to give them information.
- You can make a creative ToFu in a couple of ways, including having more money to spend on this budget.
- With a ToFu, you are trying to draw in customers, and then pass them into the rest of the customer experience “funnel”.
“Here’s how you can create effective top of the funnel content for potential customers.”