Content creation has become a popular way for companies to get messages across to their target audience. Lately though, there is a lot of pressure to create content because it's the popular thing to do and not creating content with a purpose. The content that you produce is the difference between delivering the right messages to the right people and producing content that nobody is ever really going to use. There's a lot of room to make your content what you want it to be but it should be tailored to your audience, first and foremost.
- Content should be thoughtful and satisfy the needs of the buyer as the travel through a journey.
- Content should focus on a persona-based approach, have a strong presence along the buyer journey, and it should be creative so that it is distinguishable.
- Persona based content should be targeted directly at those individuals, based on information from their various backgrounds and demographics.
"The content craze has reached a point where most businesses are creating content without any real purpose or thought"