There are many different ways that you can repurpose content. You can use content and transform it into an infographic or even a video as this allows it to feel new even though it’s the same. Create a podcast episode so that you can give your audience a way to get your content while on the go. Finally, if you are looking to repurpose content for social media, use your old images as post backgrounds and post content that has been generated by your audience.
- To re-purpose blog content, you can create a YouTube video in order to add graphics as well as video to your blog.
- Creating an ebook is a great thing for a long-form blog because it can provide educational value to your target audience.
- Create a podcast episode as a way to add variety to your blog and allow for people to get your content on the go.
“Content repurposing is neither of these things. You’re not being repetitive, you’re using content you and your teams have purposely created, giving it new life, and ensuring that all segments of your audience can gain value from what you have to offer.”