There are many ways that you can creatively repurpose your content that performed at a high level in the past. Most marketers create a new piece of content about once a day, and repurposing your content allows you to do more with less which will ease stress. You also want to make sure that you are staying updated with your consumers habits as these change frequently. An easy way to repurpose content is to take an article or interview and turn it into a podcast.
- A lot of companies are putting up content each day, but only a small fraction of them are repurposing it.
- If a blog post you created a year ago isn't updated, then they content you are sharing isn't relevant.
- You can keep track of your content and see what it is your buyers are consuming as far as the content you have put up.
"One way to ensure that your business is always on top of the trend game while conserving resources is by reusing older content and giving it a fresh look."