There are many different ways that you can repurpose your content in order to grow your customer base. One of the simplest ways that you can do this is to go back to your old blog posts and update them with new information or even turn them into a podcast. You also can implement infographics in order to make your content have a visual side to it as well. Finally, while repurposing video content takes more work than the other forms, it usually has a greater reward as well.
- Gather your most engaging images and create a video. Check data if you want to know which one. Or you can just do this randomly. Make it topical or thematic.
- Repurposing content gives your OLD evergreen content a FRESH lease of life. You bring it to the fore once again.
- The easiest way for you to check this is to go to your Google analytics. Look for your top articles that are driving traffic to your site.
"Your content creation team will be able to enjoy a break from the pressure of developing all original content all the time"