I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two largest sellers other than Michael. Strangely, Planet Ocean News, my 2nd largest affiliate, started … [Read More...]
Prior Features
The Launch - and Repercussions - of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read More...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read More...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read More...]
Summaries
Why SEO Matters Even Without Clicks
Even though a lot of things have changed in terms of search rankings, it is still important for a company to work hard at SEO. One factor to consider is metadata. While it's … [Read More...]
4 Ways a Custom Website Can Transform Your Business
A website is key to a business' success, and a custom website can be especially helpful. One advantage to a custom website is that it can be completely tailored to your needs. … [Read More...]
The Future of AI and Content Marketing
While artificial intelligence has been used in many areas of marketing, there is still a question about whether it can be used for content marketing. Content marketing has … [Read More...]
SEO Is Never Truly Done, Here are 7 Reasons Why - Neil Patel
SEO is an ongoing process that requires continuous effort. There are multiple types of SEO - off-page, on-page, technical, enterprise and local - with different strategies. … [Read More...]