I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two largest sellers other than Michael. Strangely, Planet Ocean News, my 2nd largest affiliate, started … [Read More...]
Prior Features
The Launch - and Repercussions - of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read More...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read More...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read More...]
Summaries
Social Media ROI: The EASIEST Way to Calculate the Impact of Social Media on Your Business
Compared to standard marketing campaigns, the costs associated with social media marketing are much less expensive. By understanding the return on investment (ROI), you can … [Read More...]
13 Social Media Trends You Need to Understand in 2022
There are quite a few social media trends that you need to be paying attention to in 2022. One of these trends is how social media platforms are becoming a much stronger … [Read More...]
12 Ways to Come Up with Fresh Content Ideas for Your Social Media and Digital Marketing
There are many different ways that you can come up with fresh content ideas for your social media as well as your digital marketing. One of the best things that you can do is … [Read More...]
The Importance of SEO: 13 Benefits That Make It a No-Brainer Investment
There are many different benefits that make SEO a no brainer investment. One of the simplest reasons is because it will increase the visibility of your website and your brand … [Read More...]