There are a few different ways that you can find your target audience no matter what industry you are in. Some issues that come from working within a niche industry include that the industry may be oversaturated and you also may be behind when it comes to budgets and brand awareness. Instead of panicking, it is important to focus on what you do have such as being able to generate high quality topics that will spark conversation. You also want to look towards third party publications as they will have higher readership levels too.
- Small markets may not have a ton of competition, but in larger markets, it is harder to get a foothold.
- Some industries are considered more high profile, where they’re known by most people, such as fashion.
- For high profile types of industries, catering to a smaller niche may be the best option.
“When everyone is dismissive or disengaged, just one counterpoint creates differentiation and opens the doors to more marketing opportunities.”