Sometimes products don’t do well, because the company didn’t identify the product’s target audience – the people who would have a use for the product. These are the people who would connect with the brand, and who marketing campaigns should be directed towards. Target audiences can be based on several factors, including age, location, and gender. Target Market and Target Audience are similar, but not quite the same. A target market is more general, while a target audience defines the audience by things such as demographics or buying history.
- Google Analytics is a great tool for breaking down your audience by demographics and interests.
- Social media analytics and Facebook Insights also provide useful tools for learning about audiences.
- Interact with people on social media by, for example, asking them what they want to see.
“Target audiences are a pillar of most businesses influencing decision-making for marketing strategy.”