Starting a small business can be difficult, especially if owners are not reaching their proper audience. Luckily, in today's digital world, there are plenty of tools for start-ups to research, reach, and engage their audience within twelve months of breaking ground. First, owners should start with a broad idea of their potential users, and then filter down to specifics. They may want to analyze their competitor's target demographics, and go from there. Finally, it's best for small businesses to optimizing their search engine results, use targeted ads, and increase their social media presence if they truly want to find their following.
- For segmentation, use demographics (age, gender and income) and possibly geographic information as well.
- Don't spread your net too wide; look at your competitors for ideas about your own target audience.
- Create a website, choose social channels popular with your audience, and increase reach with Google Ads.
"In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created a resource for micro-businesses that might not have a digital presence yet."