Digital marketing strategy is now an integral component of any strategic marketing plan. It consists of 9 fundamental components that very in relevance based on the type of the business and industry. Optimization and allocation resources to address these components is important in order to stay competitive, so researching competitors that use similar business model is necessary. This research will also give you a good insight to current strategies your competition deploys. Technologically advancements, particularly utilizing cloud based applications, are gaining in importance among fundamental marketing components, although for smaller businesses marketing budget still may be the limiting factor.
- Your online presence is how other businesses see your business and includes your website as well as your social media profiles.
- Digital marketing is how you promote your website online and this can include websites, apps, social media as well as search engine marketing.
- Interacting with your customers is a great way to help build trust with them and you can do this easily via social media.
"Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms."