The Q3 2018 Small Business Index infographic reveals that there is a lot of optimism on the part of small business owners, but it also shows that barely half of them intend to increase their business's online presence. In fact, it's always preferable to have more methods of communicating with customers. Social platforms like Twitter and Instagram enable timely engagement with them. Furthermore, Instagram and Facebook help you aggregate customer data and define a target market. Lastly, social media platforms allow you to keep an eye on what your competitors are doing.
- Social media is a great way for your business to communicate with your customers and get feedback from them that you can implement to improve.
- Social media will also allow you to stay ahead of your competition as you will have increase visibility as well as improved search rankings.
- Social media platforms also allow you to learn more about your customers as you will have analytics to use that you can implement towards your business' marketing strategy.
"Seventy-eight percent of small business owners surveyed say that their financial situation is currently very or somewhat good."