Content is becoming increasingly important piece of any marketing strategy dealing with digital content. Potential and current customers expect content to be interactive, engaging and informative. Additionally, it needs to be relevant and, ideally, it should be published on a regular basis. For marketers, it is important that content captures the attention of the audience, because people are likely to move on if not engaged early on. The early part of the story you are presenting is something you should particularly focus on.
- The purpose of an opener is to hook the audience and grab their attention.
- Be creative and hint at more to come in your content, that way your audience stays engaged.
- Your opener should layout what is to come, be creative, and keep your target audience engaged.
"After you have gotten their attention, the next thing that you will want to do is to keep them engaged so that they stay with you for the entire time that you are sharing."