Psychology and neuroscience are incredibly interesting fields and most methods can be applied to business professions of all types. In his new blog post, Johnathan Crossfield exposes the topic of storytelling from a marketing perspective. He explains the process that our brain goes through when a story is told, why stories are more engaging and makes a great argument for integrating stories into your marketing content to make your company both more engaging but most importantly, more memorable.
- Some well-made stories that are critically acclaimed don’t hold our attention, because the story is boring or not engaging.
- When we hear stories that catch our attention, our brain’s neurons fire and make new connections.
- We can present business findings and advertising through stories to better capture market attention.
“Essentially our brains run on electrical pulses, and when we hear stories our brains light up.”