There are some great ways to interact with your audience and influence them to use your products or services. By utilizing stories, audiences can be driven to make certain decisions that they think come from their own ideas. Metaphors and emotional appeals can also help to guide your audience towards doing more business with your company. In terms of direct mental effects, stories stimulate areas of the brain that deal with the senses and movement, which can ultimately lead to greater audience engagement and success.
- Stories can be used to change outcomes and decisions by building experiences.
- Metaphors and emotional appeals can help drive and win over your audience.
- Stories stimulate regions of the brain that deal with movement and senses.
"The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic."