Video storytelling is a wonderful method to reach your audience in a new way. One easy way to get started with visual storytelling is to modify your already published written content to suit a video format. Video storytelling can reach people in more personal ways through amplifying their stories. Video storytelling can lend the human touch that written content may lack, bringing in a dose of empathy and drawing in new audiences by appealing to their emotions.
- Repurpose your past written content and convert it into video content to give it new life.
- When using video to engage your audience, tell relevant stories rather than using a hard sell approach.
- According to Kevin Doherty of Vyond, videos that evoke empathy are the ones that will captivate your audience.
“Visual storytelling is an important method for educating, entertaining, and making your audience want to come back for more.”