You might have content that you have all the confidence in the world in, but that won't mean anything if you aren't able to distribute it to people. You should distribute it piece by piece instead of distributing it all the same way so that you can reach more of an audience. You can also pay for content, but this can be both a good and bad practice. Then there are professionals that you can speak to about distributing your content.
- If your content that you created is good but not popular, you didn't distribute it properly.
- You should select a different method for each piece of content for more effectiveness.
- Another great way to distribute is to put popular conversations into your content.
"A better approach is to select a deliberate method for each piece of content – baking a distribution plan into the content production process"