You can create content that has value, but this won't necessarily mean that it will perform well, in fact it can have the opposite effect if you aren't aware of what your audience wants to hear. Your content also has to be meaningful and useful to people. Even if your content is about the most boring thing on the planet, like roofing, you will want to remind people that roofing is what keeps your family and yourselves protected.
- Ask yourself if your audience wants this type of content, because they are the most important factor when it comes to content.
- Check if the idea has been done before because you do not want to be accused of plagiarism and you want to offer unique, original content.
- If you are struggling with a specific idea for content, ask friends, family or even your audience if you think it's an interesting thing to produce.
"A lot of factors play into success. But you’re more likely to reach your goals if you first vet your content ideas."