Having an effective content strategy is important in our modern era of digital service, but having a successful content marketing strategy is just as vital. A content marketing strategy should serve as a road map that focuses on how your specific business will use its content to generate relevant traffic that will engage them once they get there. Developing this strategy requires having a solid business model, knowing your purpose and goals, getting to know your targeted audience, and finding your editorial mission.
- Content strategy is important, but content marketing strategies serve as a road map in regards to how your business will attract and engage future customers.
- Your content marketing strategy should start with a business model. This will include your investment strategy, content roles, and how your team is structured.
- When developing your business model, you should distinguish which roles your content should fill. These include roles such as: player, processor, and platform.
“your efforts will amount to little if your content doesn’t trigger audience behaviors that help your company reach its business goals.”