Figuring out SEO doesn't need to be hard--to get a good ranking, all you really need is good quality content. Because of this, you should make sure that your creative team is part of your SEO strategy. Nowadays, it's expected that you should create content for algorithms, and creating good content gets you far. Because of this, it's crucial that you have a good creative team that's integrated into your strategy. Here are eight further tips for how to approach your SEO strategy.
- In the past, SEO strategy meant creating content that was awkwardly trying to impress algorithms.
- Google has evolved to the point where it rewards content that users actually want to read.
- Modern SEO requires a combination of interesting long-form writing and mixed media.
"But as Google has evolved, it has routinely emphasized that mission by penalizing behavior that diminishes user experience. It started penalizing sites that keyword stuff or use spammy backlinks"