Even the best ideas can fall flat if not executed properly. Be sure to give yourself enough time with an idea before pushing it ahead. Put some time between you and your writing, making sure to have some fun in between, to be able to look at your work more critically. Write a temporary headline before the full article to keep your writing in scope. Don't worry about writing from beginning to end; it's more important to be clear and creative. Rearranging what you've written can come later. Be sure to pick the perfect words, removing repeated or incorrectly used words, and vague concepts.
- Applied to creative self-editing, the 24-hour rule lets you make new connections for your ideas.
- Headlines need to be precise and to spark interest in the reader.
- Try not to repeat words or use words with vague meanings.
"Instead, we need to create valuable messages that engage, inspire, and motivate our prospects to become who they want to be."