To create continually evolving, engaging blog content, you must be able to edit liberally, keeping only the most vibrant parts of your blog entry. A crucial part of becoming good at editing is, not becoming overly attached to any one part of an entry. Sometimes, when we write our hearts out on the page, we can feel sentimental about certain sentences, or become too attached to an ill-fitting idea. It can help both emotional processes (especially since blogging can be rather intimate) to take a step back and give our blog entries time to breathe before we go about the messy work of editing the essay to expose the masterpiece beneath that is sure to inspire readers.
- The key to creating strong and persuasive content is to hone your editing skills.
- Unless you are on a tight deadline, walk away from your draft for 24 hours before working on final edits.
- Make sure your headline fulfills the Four U’s, which means ultra-specific, unique, urgent and useful.
“Writers often assume that readers will quickly understand their main point even though they haven’t explicitly stated it, so make sure your intentions are clear and benefit-driven.”