If you're a freelance worker, your website is the best tool you have to sell your services. Think of it as an employee who is on the clock 24/7. Like any other employee, you have to manage it, review it, and invest in its success. One way to make your website a better salesperson is to share case studies and testimonials from past clients. Another is to add a "free resources" section filled with blogposts, downloadable tools, and anything else that might be useful to potential customers. There are other steps you can take, but you don't have to do them all at once. Optimizing your site can be a gradual process.
- Think of your website as if it were an employee who works for your business 24 hours a day, 7 days a week.
- Create case studies to showcase satisfied customers who have had successful outcomes thanks to your business.
- Avoid using a generic contact form and instead think of this form as an onboarding process.
"When you know your who, you can craft more persuasive copy, design a more delightful customer experience, and create focused content that is remarkably more helpful for your visitors."