The best way to understand if your website for your brand is effective in creating value to your company is to track its conversions. There are several steps one can use to understand how well this is happening. First, the purchase of an app or product is the premiere conversion metric. Second, form submissions are key indicators, obtaining valuable consumer information. Third, similar to forms, a sign-up like an email list is a crucial conversion step. Fourth, interactions like button-clicking to obtain content are good conversions. Fifth, having a consumer create an account is a good step. Sixth, a key step in a conversion metric is having the consumer share content outside of your site like YouTube. Seventh, and final, getting the consumer to install a proprietary app like a mobile interface is of growing importance in today’s mobile-dominated market.
- The primary conversion every website is after is having a customer pay or client sign up. This should be the starting point for design and operation.
- Secondary conversions like form submissions, emails, downloads, and surveys still get critical pieces of information from the consumer or business.
- A more recent conversion strategy revolves around getting the user to download an app that can work towards some of the primary conversion goals.
“Are you looking for ways to measure the success of your business website? Want to know the website metrics you should track to see how your marketing strategy is performing?”