Over a third of small business owners have some kind of Search Engine Optimization (SEO) strategy, and many others plan to develop one soon. When doing SEO planning, it is important to know how you’re going to measure your plan’s success. Three of the most critical metrics are traffic retention, backlink quality and conversion rate. Traffic retention is the extent to which searchers who find your site continue to engage with it, while backlink quality refers to how useful your inbound links are. Conversion rate measures whether your leads wind up actually being interested in your company.
- Many small businesses have come to realize the truth that the success of a website most times depends on the SEO strategy that is followed.
- A study done by Clutch recently showed that of all small businesses that have a website, more than 36 percent of them follow an SEO strategy.
- The problem with small businesses is that they do not know how to create an SEO strategy that is effective and comprehensive.
“To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business.”