Only 30% of small businesses have an SEO strategy and that is very negligent as SEO can really improve your business. SEO research allows you to find target keywords that help boost your rankings in Google search and therefore get more eyes on your website and brand. A smart thing to do with regards to an SEO strategy is optimize your website for local search results as this will help boost your rankings with regards to your industry. Finally, make your website mobile friendly as most people are using the internet on their phones nowadays and even purchasing items via mobile too.
- A new report shows that small businesses that use SEO are confident in their ability to do it themselves.
- SEO begins with keyword research as a way of understanding what your audience is looking for.
- Small businesses usually operate in local markets, so optimizing for local search results is crucial.
"As the report points out, SEO is an affordable marketing strategy you can do in-house."