Search engine optimization can be a bit intimidating for small businesses, especially those just starting their online presence and website building. This is unfortunate because it really does not have to be like that. In its essence, search engine optimization makes your website more attractive and more likely to be visited by people searching for specific products and services. The optimization itself is not simple, but there are simple techniques you can utilize in order to reap some benefits early on.
- Ideally, all website owners wish to gain organic and targeted traffic from website search engines.
- SEO, which means literally, Search Engine Optimization, is a tool for just that accomplishment.
- Search engines crawl over online websites to pick apart the most densely found words, or keywords, to ascertain the website’s relevance to a search string.
“One of the biggest questions our clients face in LYFE marketing is — what is SEO and how does it work?”