Recent data shows that over two-thirds of online interactions are initiated through search and more than half of all web traffic is generated by online searches. However, less than 1% of those who conduct searches click on a webpage that is shown on a page other than top page in Google. This information alone emphasizes the importance of optimization for your website. Continuous auditing of your site traffic can uncover the points that can be improved and this work never truly stops.
- Most online experiences start off with a search engine, and the rest comes from organic traffic.
- SEO can cover search engines with what is referred to as search engine optimization so that you can be found.
- One of the most important elements of SEO comes from mobile optimization, a lot of people are using their phones online.
“If you can get your client’s website to the top of user search, you’ll have a much easier time improving their ROI.”