Optimization of your webpages for search engines is a direct way of attracting traffic to your page. Since this traffic is organic, the impact on sales and revenue is significant. Furthermore, this method of revenue growth is much more effective than advertising and provides higher return on your marketing investment. Optimization is a continuous process and marketing professionals should keep up with the latest trends. Focus should be both on page structure, which is fundamental to your business, and digital content.
- Adding a live chat to your website can boost your conversion rate by almost 50%, so it's a no brainer addition.
- You can reduce the bounce rate of your website by optimizing it for speed and by adding internal linking to the site.
- Create an about us page so that potential customers can learn about your story as well as understand what products you offer.
"Without structure, the user could be easily confused or discouraged and bounce right away."