There are many strategies that people are unaware of when it comes to search engine optimization. First, people need to remember to focus on topics instead of keywords. Focusing on topics enables a persons’ website to show up sooner when a user searches for a particular term or topic. This is preferrable to hoping the user types in the correct keyword. Secondly, it is critical to focus on video search engine optimization. More results are showing video and YouTube has become a major search engine for video. Third, it is critical to switch your website to hypertext transfer protocol secure instead of regular hypertext transfer protocol. The added layer of security will enhance search result rankings. Lastly, using accelerated mobile pages from Google can enable the website to load faster on mobile devices, which also enhances search engine optimization.
- About 55% of Google searches return a video, so it's important that when you use SEO for videos, you use YouTube in particular.
- Switch to HTTPS as this will boost your SEO and also make it more difficult for spammers and hackers to get into your website.
- Schema markup is a specific type of code that you can put on your site that helps return interactive results for your users.
"If you know your target audience, you can break your site page content out into themes or topics. This will help you decide what your user intent is and you can start coming up with search queries to write about or optimize your site around to try and get the maximum amount of traffic to your site."