SEO or search engine optimization is constantly changing, so marketers must understand the trends. Recently, there have been some new technologies and services in the SEO world that should not go overlooked. The prevalence of voice and image search has been gaining market share, while search intent still remains an important piece of the puzzle. In addition, 'zero-click' searches are becoming more popular, so information should be concise and to the point. Above all, marketers need to understand that mobile-friendly searches are still on the rise.
- Make sure that you are implementing voice searches as it is only becoming more popular with regards to SEO.
- Image searches will also be even more in demand in the future because image searches have increased greatly over the last year.
- Make sure that you are not neglecting your mobile platforms and try to optimize your websites for mobile as well.
"On the one part, this query might have a learning search intent because people want to find more about map generator tools. On the other hand, there might be a need to buy a map generator tool. Who knows. Nevertheless, search intent is critically important and you must identify it perfectly."