There are quite a few trends that we are seeing with search engine optimization that small businesses need to adapt in order to gain more organic traffic. First, reduce your focus on keywords and search rankings and instead look at behavior data of your users instead. You also need to increase the value of your earned links by link building so that you can generate more organic rankings. Finally, broken link building will increase your traffic as well as it lets the user know that a mistake was made.
- The evolution of Google's search engine means there should be less focus on keywords.
- Link building should concentrate on links earned by writing quality content.
- Find websites similar to your own, identify their broken links, then ask the site owner to replace these links with one to your page.
"This article will introduce and teach you the best three SEO trends that can help even a small site receive a good stream of visitors."