The exponential expansion of digital content marketing proved that with the right content, channeled directly to your target customer group, you can significantly impact the profitability of your business. Generating profit can be done in different ways, but one of the most impactful is through search engines and organic growth. The trick is to match the search intent with the content you provide. Relevancy of content is the top characteristic search engines value when it comes to ranking.
Key Takeaways:
- The most effective way to do this in a content strategy is to include both current niche content and general appealing tangential content.
- Delivering your content to your target audience is critical, but your sales would increase if you could reach more runners, athletes, or even people try to stick to their New Year's resolutions, That
- Tangential content, in particular, is much more likely to include links from top news publishers because Journalists are more likely to report an article of greater interest that will be more relevant
"If you were to create content, the default would be to stick to what you know best, perhaps blog posts that reveal which running shoe is right for different types of feet, and guides on how many miles you can run before you change your running shoes."
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