Content marketing has a six times better conversion rate than other forms of digital marketing. The most powerful structure for content marketing involves the content cluster strategy. This involves writing related content clusters around a central topic, thereby establishing your brand and your business as an expert to be trusted in your field. Sprinkling keywords into your content marketing is no longer enough to get your content found by search engines. Search engines look for valuable information and well written, linked content clusters will, over time, will see your content rank in search engines.
- According to ABG Essentials, content marketing has a 6 times higher conversion rate than other forms of digital marketing.
- Through content clusters, you build groups of related blog posts around different topics, solidifying yourself as an authority on different parts of your business.
- You can even build out more clusters from the subtopic blog posts and keep the web going.
“True content authority will act as its own growth engine, converting prospects to customers and customers to loyal fans.”