For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business.Content consistency establishes your credibility, builds trust, and strengthens your reputation. Google and other search engines love fresh content, and they’ll reward websites and brands that publish content regularly with higher rankings. Sticking to a consistent publishing schedule is not only attractive to search engines, but also to readers.
- Once we truly understand people, we can then create tenacious communications that drive marketing and business success.
- Many factors contribute to a brand’s success, but perhaps one of the most valuable is content consistency.
- When your content quality, quantity or schedule isn’t consistent, it can confuse your customers.
“They are also known for buying with purpose and demanding to be assisted in various channels.”