Before scoring your content assets, you’re going to need to evaluate the indicators to your quantitative success. You can do this by rating factors such as your content views, return visits, comments, and shares. You can then document your findings in two different worksheets. One of these should be for your quantitative benchmarks, and the other should be for your quantitative analysis. Determining your quantitative analysis relies on evaluating your consistency, clarity, engagement, and several other factors.
- To score your content’s purpose, you should be evaluating its exposure and engagement levels, as well as its conversion and redistribution ratings.
- Business owners can create these score cards by using two different worksheets. One should be for quantitative benchmarks, and the other for quantitative analysis.
- Quantitative analytics should include ratings in regards to consistency, clarity, discoverability, engagement, and relevance.
“A content scorecard allows for normalized scoring based on benchmarks determined by the performance of similar content in your industry or your company’s content standards.”