Call analytics is often a touchy subject with marketing teams. According to research, customers who call tend to buy more, buy quicker, and remain customers longer than those who purchase through other means. Understanding how to facilitate a call to achieve your desired goals is necessary to success. However, its all about the relationships. Building relationships is needed to truly optimize call analytics. Customer sentiment adds a new opportunities for the sales team and provides valuable insights for moving forward with a campaign.
- Some marketing teams have a strained relationship with the team on the sales end of the company and that is why call analytics becomes a difficult subject.
- Call analytics can create great insights about the performance of a campaign as well as give them information about sales results.
- Calling customers have been found by research to be more loyal to a company because they tend to buy more and make quicker purchases.
"“The messaging on the ads might be clear about who a brand is, but it’s really about how phone calls are facilitated.”"