Data Management Platforms can help retail brands attain success in many different ways. A Data Management Platform is simply a tool that helps consolidate different data sets of a company through many different channels. Data Management Platforms feature Data Ingestion, Data Management and Engagement. These platforms will also help you gain user data from both desktop and mobile users as well as give you analytics of your website. Finally, make sure to personalize your content towards your different target audiences which your DMP can help you figure out.
- A Data Management Platform is a tool that consolidates different data sets of a specific company across different channels.
- Data Management Platforms feature Data Ingestion, Data Management, Engagement as well as analytics and data from both desktop and mobile users.
- In order to help gain success, make sure that you are personalizing your content to different audience groups that have been built in your data management platforms.
“According to reports, around 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns, in which, 42% of marketers don’t segment and only 4% segment with multiple data types.”