Capturing attention and further cultivation of prospects into the subsequent purchasing process stages is one of the biggest obstacles for marketers that advertise in digital environment. It goes without saying that improving the ranking in search engines can be achieved by paying for your way in the top, but that is inefficient use of your marketing budget. Relevance of the ads is what marketers should focus on, as it measures the alignment between the search users conduct and digital campaign subject matter.
- You can increase your ad visibility simply by increasing your relevance in your ads.
- The relevance is increased by making sure that the keywords match the message behind your ad.
- If people are searching for your keywords and land where they were expecting to, then you have a high quality score.
“Ad relevance, also known as keyword relevance, refers to how closely your keywords relate to your ads.”
Read more: https://learn.g2.com/ad-relevance