Spending money on content marketing is often though to go against traditional practices of search engine optimization. But, as SEO changes, content marketing has become imperative for e-commerce site. Not only will it help to gain more keywords, but it will allow users to spend more time on your site, which may translate to more sales. Also, these search engine algorithms now favor longer, more considerable content in their rankings. Now, the world of SEO and content marketing are no longer two separate entities, but intertwined together as one.
- Bots look to find content that is relevant to what people are searching for which is why good content can improve SEO.
- Blog posts and white papers are a good way to add keywords that are relevant to queries humans might make in the future.
- The sites that have the highest SERP rankings are the sites that generally have more content online.
"Unlike humans – who can tell what a site is all about by simply looking at its pages – search engine bots rely on keywords to crawl and rank sites."