Website owners should focus their energies in search engine optimization, SEO, on developing keywords and improving search rankings in order to maximize their investment. The content of a website is its written and graphic content. Production of this content can be targeted around certain words that allow search engines to point towards these websites based on the content. Content is the ultimate reason for a unique visit to a website but it is the search engine that drives traffic to the content. A website owner should develop a baseline set of keywords that are expected to drive traffic and further develop a secondary set of keywords based on this baseline. Insertion of these keywords into content will help drive traffic. Website owners should spend significant effort to boost promotion of a website in rankings of search engine results. They should understand how rankings are created and seek to maximize effectiveness.
- For content to be effective in SEO it should use targeted key words.
- Build a baseline of keywords and expand from there to secondary keywords.
- Use strategic promotion to move site to top of rankings.
"Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember."