Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. All brands likely want a captivated and devout social media following. Why wouldn’t they? It’s a low-cost way to increase brand awareness and market products. Creating a Facebook Page allows the more than 2 billion people on the site to discover your business—think of your Page as a digital storefront.
- Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence.
- Start by coming up with a list of keywords your target audience might use. Then, go into the Twitter Keyword report and add your keywords.
- Most importantly, fill out your profile completely. Sites like LinkedIn let you enter a lot of information about your company.
“To understand SMO, you must keep in mind the unprecedented growth that social networks have shown in recent years.”