The main goal for almost all social media strategies is to increase brand awareness. This is because brand awareness will increase your audience and outreach and help you get more eyes on your product and brand. Most marketers view likes and commons as the top sign of social media success, followed by shares and retweets. The three top platforms that marketers use is Facebook, Instagram and Twitter. It is extremely important for these companies to invest in social media platforms because social media is only going to continue to grow and get more popular over time. Social media is flat out changing the marketing game.
- Marketers use many different social media platforms when compiling data, but they use Facebook, Instagram and Twitter the most.
- Most marketers tend to prioritize the social media platforms that their biggest audience is on and that's the one they invest in.
- When marketing, you need to understand your consumers interests and motivations so you can tweak your content to fit them best which will generate more sales.
"Social media is key for boosting brand awareness, but to do this, you need to have a good understanding of your audience."