In order to grow your following on social media you need to define your goals. What do you want to achieve by being on social media in the first place. Show your followers the human side of you, so you can connect better with them. Get to know who your followers are and what they need from you. Produce content that is valuable and of use to them. Connect with them and answer their messages, boost interest by having drawings and giving away items and most importantly do not be afraid to promote yourself. Do not spam your friends but there is nothing wrong with a little self promoting.
- Frequent interaction on social media allows your audience to see your human side.
- Include social media icons in your emails so recipients can easily check you out.
- Have a presence on smaller social platforms, not just Twitter, Instagram and Facebook.
"If you do end up with a complaint from someone on your website, tackle it fast and efficiently."