Startup businesses need to hit the ground running with their online marketing, and one great way to do that is through search engine optimization. Unfortunately, Google treats all websites equally, and in order to gain traction, startups need to apply enterprise SEO tactics on a shoestring budget. These startups need to ensure their site has quality and engaging content, as well as a top user experience and accessibility. For those that are hesitant at navigating the waters of SEO marketing, there are plenty of third-party services to use.
- Making an online impact quickly will prove to building your audience for your startup.
- Search engines are based on accessibility, quality content, user experience, engagement, and optimization.
- Search engines measure key words, links, engagement signals, and most importantly, location.
“What does make a difference for most startups is the scale of the challenge. You don’t have the resources of a large business, but your aim is to grow as quickly as possible and compete with the biggest names in your industry.”