Many companies try to optimize their SEO because they are wanting to rank higher in search engines, but the reality is, is that it is a moving target. What you should really be focusing on is user engagement because you want to focus on relevancy rather than just ranking higher. A lot of searches take place on a mobile device and you have to make sure that your web page is optimized for mobile searches. As well, you have to know how long people are staying on your web page for.
- Ranking high is the aim, but that is something that is a moving target and hard to hit.
- Mobile optimization should be something that is thought of as a lot of searches take place there.
- Search engines also keep track of how long people are staying put on a web page.
“Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO).”