Search engine optimization (SEO) is way to attract visitors to your site and away from those of your competitors. The best SEO practices include posting regularly with content designed for people, not computer algorithms. Additionally, it's smart to engage with other blogs by reading, commenting on, and linking to them. Encourage incoming links to your site through methods such as guest posting. Don't overlook on-page SEO factors, such as meta titles and URLs. Last, even though social media won't help you with Google, it's still beneficial to use Twitter, Facebook, Instagram and/or YouTube to build readership to your site.
- Content is now more important than keywords, so write for people rather than algorithms.
- Interact with other blogs by reading, commenting on, and linking to them.
- Don't overlook on-page SEO factors, such as your meta title, URL, description, etc.
"A major challenge for any business today is to make sure that when a potential customer or client is looking for the products or services that you provide, that they do not end up ultimately finding a competitor."